Lead Designer
2013 - 2015
Supplyframe creates technologies, services and tools that help millions of engineers and companies build better hardware products. I joined Supplyframe in 2013 as the lead designer. While I’m there we refreshed the Supplyframe branding, redesigned their corporate site and built a successful community website.
Even though Supplyframe has been around for awhile, it still is a young company with a lot of innovative ideas. Unfortunately, they haven’t received enough design love. Their branding and corporate website was designed many years ago and made them seem like an old, traditional corporation.
We wanted to update the branding with a more refreshing look but didn’t want to give up on Supplyframe’s roots. I took their old logo and simplified it in a modern manner.
The old Supplyframe corporate site was focused mostly on their leading ad-network and its products but not really telling anything about their futuristic vision.
Working closely with CEO and CTO, I designed a whole new experience with their refreshed branding. We focused on being straight to the point and as simple as possible. We iterated on the copy many times to say enough with less words.
Each section of the new corporate website is dedicated to the areas Supplyframe is building products in.
