Comments on: What about the fold? http://erenemre.com/498 When I get angry, I become a giant green UI designer. Tue, 18 May 2010 06:03:21 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Leon Paternoster http://erenemre.com/498#comment-1298 Leon Paternoster Wed, 16 Dec 2009 09:38:13 +0000 http://erenemre.com/?p=498#comment-1298 I guess it depends on what the users want from the page. If they have a very specific task to perform (e.g. login, find contact details etc.) then they'll probably scan for a nice big shiny button that says 'login' or 'contact us', which they shouldn't have to scroll for. If they've come for more detailed information then I think it's evident that they're quite happy to scroll. To pick a site at random… I'm not sure where <a href="http://analog.coop/" rel="nofollow">Analog</a> fits into this…the call to action is right at the bottom of the page. But I guess it's more a marketing page, announcing the presence of the company to the world, generating a “buzz”, rather than an effort to get people to contact them. I guess it depends on what the users want from the page. If they have a very specific task to perform (e.g. login, find contact details etc.) then they’ll probably scan for a nice big shiny button that says ‘login’ or ‘contact us’, which they shouldn’t have to scroll for.

If they’ve come for more detailed information then I think it’s evident that they’re quite happy to scroll.

To pick a site at random… I’m not sure where Analog fits into this…the call to action is right at the bottom of the page. But I guess it’s more a marketing page, announcing the presence of the company to the world, generating a “buzz”, rather than an effort to get people to contact them.

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