What about the fold?

Years and years most of us believed that the fold is so important because people don’t scroll on the web. I’m not going to say that’s not true, actually I believe it might have been true. If you think about old times, the times that people were just started using computers, we didn’t experienced scrolling everything.

But now, we live in Safari, Firefox, Internet Explorer, Chrome or Opera… Now we know that there is something below the fold.

Again: but now, designers started to think that forget the fold, put all the content into the page’s different areas; top, down, left, right… This is kind of true but I feel like some forget that the fold is still important.

By this I mean, the fold is your “shop window”. It’s the first thing that your visitors will see. Yes, they may scroll down but if only you encourage them. So the most important elements of your site, must be above the fold. That can be your call to action, your big fancy promotional area or the copy that explains something very important.

Roger Johansson, Milissa Tarquini & Joe Leech have really good points and detailed information about the fold.

And finally: People don’t scroll… emails!